---
title: Brian Book on the Google Cloud Healthcare API and the Elephant in the Room
description: Even with the Google Cloud Healthcare API's opportunities for machine learning, Brian Book believes healthcare is still ignoring the elephant in the room.
---

[Blog | BookZurman](https://www.bookzurman.com/blog)

# [Brian Book on the Google Cloud Healthcare API and the Elephant in the Room](https://www.bookzurman.com/blog/brianbookshiftspatientmatchingprotocol-0)

 Written by [BookZurman](https://www.bookzurman.com/blog/author/bookzurman) | Jul 2, 2020 4:00:00 AM

While the Google Cloud Healthcare API enables healthcare organizations and application developers to share a wide variety of different types of healthcare data types, Brian Book is concerned that the healthcare industry is still avoiding the elephant in the room.

Watch his short video in our blog post (be sure to "view full post" via social) for insight into why he believes that although there are big opportunities for machine learning in healthcare, we still have an enormous data quality challenge to contend with. 

 

[View full post](https://www.bookzurman.com/blog/brianbookshiftspatientmatchingprotocol-0)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "BookZurman"
  },
  "dateModified" : "2024-06-07T15:49:26.792Z",
  "datePublished" : "2020-07-02T04:00:00Z",
  "headline" : "Brian Book on the Google Cloud Healthcare API and the Elephant in the Room",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1020,
    "url" : "https://46223900.fs1.hubspotusercontent-na1.net/hubfs/46223900/Imported_Blog_Media/BZ_Blog_Slide_GoogleAPI_0720.jpg",
    "width" : 1700
  },
  "mainEntityOfPage" : "https://www.bookzurman.com/blog/brianbookshiftspatientmatchingprotocol-0",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Bookzurman Blog"
  }
}
```